Social Media Week 2012: Reflection of the 54th Grammy Awards

While trying to find networking opportunities in the City, I stumbled upon Social Media Week 2012.  Ever since I took the social media class at Howard University, I have developed a love for the digital industry and all of its social media segments.  Looking at trends and playing with new social media tools has become a hobby of mine that I am interested in pursuing as a career.

Social Media Week was held in 25 cities this year and there were around 350 events in New York City.  The events included topics on health care, consumers, brands, politics, entertainment and much more.  I unfortunately found out about the week, a day before the registration deadline and I was not able to attend many events of my interest because it was full.  I did learn that I could attend the events for free and I found an interesting discussion surrounding the 54th Grammy Awards and I decided to register.  I also RSVP’d for the Instagram Party and a Google Places event for the same day.

I began my Social Media Day at the Hearst Tower for the “Reflecting on the 54th Grammy Awards” event lead by Beverly Jackson, Director for Marketing, Strategic Alliances and Social Media.  I walked in and stopped by a table to pick up my entry bracelet for the Social Media Week that included a QR Code that links to my Scanz account.

 I was so excited to finally have my own QR Code for people to scan and have access to my digital profile.

 Below you can see the  a preview of what you will see once you can my QR code.

Before I walked in the theater, I connected with a Howard alumna who owns an advertising/media company and who is a close friend with Beverly Jackson who is also a Howard alumna.  It was great to meet these two women and to share with them my story and to hear theirs.  I was able to sit in the front row and watch Beverly share with the room the digital strategies of the Grammys for the past four years and the success of the tools that were used for this year’s award show.

Facts from the event:

3.9 million explicit mentions of the Grammy handle on the night of the Grammys.

The Grammys wanted viewers to watch two screens at once.  They wanted viewers watching their television and also watching their mobile phones or laptops.

The Grammys had 12 social media pages that featured content for contest, articles, photos, music and more.

The Grammys used Get Glue, Spotify, Google Plus and the other major social media tools to push out content.

The Grammys received over 65,000 tweets per second beating the 2011 BET Awards and this year Super Bowl.

Most of the buzz around the Whitney Houston tribute was positive.  81% favorable sentiment.

Beverly stated that when Jennifer Hudson performed the Whitney tribute that Twitter traffic stopped as though in a moment of silence.  People put down the keyboards and just watched.

Top buzzed about moments during the Grammys were about Adele, Rihanna, Whitney Houston and Chris Brown in that order.

(Picture of a chart that shows Grammy artists’ mentions on Twitter during the show and Adele is #1)

The iPad app for the Grammys went to number 1 on iTunes in downloads.

The Grammys used 5 hashtags but later learned that Twitter users created over 100 unique hashtags during the live show.

It was great to live tweet during the event with other attendees.  For more tweets on this event, search #smwnyc and #smwhearst.  All of the events during the week could be viewed on Livestream.

Click here to see the actually event online

Overall, it was a great experience.  I was able to network and learn about how the Recording Academy uses digital strategies for Internet entertainment during the Grammys.  I think that the Grammy team did a great job and I look forward to seeing what is to come and how they compare to other live shows.


Checking Into Entertainment: Social TV

We have been tweeting and creating status conversations about what music we are listening to and what we are watching on TV since Facebook and Twitter were created.  My favorite moments on Twitter would have to be during award shows, Super Bowl or season premieres but what if you could get stickers and interact with other fans on a different platform.

All of this is called social television, “It’s a niche section of social networking dedicated entirely to (usually influential) entertainment enthusiasts, and the networks and brands that want to reach them,” Jennifer Van Grove said.

Now there is a social media website, GetGlue that allows you to check-in to your favorite shows.  You can even check into a movie, the artist you are listening to and the book that you are currently reading. According to, analytics published by social TV service GetGlue, there was a 55% increase in check-ins in the month of April 2011, proving that the check-in is far from going out of style. explains how GetGlue works: “After you’ve checked in to the entertainment you’re experiencing, GetGlue tells you who else is thinking about it, how many times you’ve checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands.”

Major television networks like FOX, ABC, BET and MTV have partnered with GetGlue and created Stickers that one can be awarded after checking into an episode or a book.  These virtual stickers can be become real stickers that GetGlue will send to your home for free.

So far I have collected 70 stickers.  The majority of my Stickers come from ABC shows like Pan Am, Grey’s Anatomy, Desperate Housewives and Private Practice.  I have many Glee and Jersey Shore stickers.  I hope in the future E! Bravo and VH1 will join the other networks by providing stickers.

I have also collected stickers when I check-in for an award show or special television documentary.  I think this is an amazing idea and I see one can get stickers for watching the Republican Party debates.  I have collected stickers for listening to Beyoncé and J. Cole.  One thing that I hope to see is check-ins for concerts.  I would have loved to get a Watch the Throne sticker.

This website benefits entertainment companies and publicists because it is another way to keep track of the buzz circulating cyberspace about their show.  It is also a way to identify fans and get feedback.  I hope to see contest in the future for using this tool.

I had GetGlue send my first 20 stickers to me in the mail: also shares that the social entertainment check-in service also points out that, “GetGlue check-ins are helping to stimulate conversation on Facebook and Twitter.”  GetGlue is also integrated with Tumblr and Foursquare and has a mobile app for Blackberry, Androids and iPhones. “Every day in April, over 50,000 shares went from GetGlue to Facebook and Twitter, seeding the entertainment conversation to 40 million friends and followers.  Facebook Insights reports an average Facebook per Share greater than 20 for check-ns published across user’s News Feeds.”

GetGlue started off as a browser extension, later transforming into a semantic and social recommendation service combined with an emotionally charged space for discussion around popular shows and movies. Earlier this year, GetGlue made a shift toward location, adding geo-location sports check-ins and Foursquare integration (

Yahoo! recently started a new similar service called IntoNow.  According to The End of, “The unique aspect of the check-in service that IntoNow provides is the capability of the application to recognize the TV content you are watching, both on your television and laptop or tablet, by recording and matching the sound ‘fingerprint’. After recognizing the content you can share this with your friends on Twitter and Facebook and find more information from channels like IMDB, Netflix and iTunes. Furthermore, it allows you to see what other people within your social circle and beyond are watching.” This is similar to many apps that can identify the music that is playing and will give you the artist name and song title.

The End of Television said, “The quick growth of the service, the acquisition by Yahoo! and the popularity of second screen TV applications makes IntoNow one of the most promising check-in applications to take on the competition with GetGlue and Miso. Although they miss the strategic partnerships and are still behind when it comes to reach, their SoundPrint platform provides a key advantage over manual check-ins.”

Miso is an interactive content experience that plays on your phone while you watch TV. Get fun trivia, guest star info, funny quotes, and much more – all synchronized with what’s on TV. All Sideshows are created by fans. Learn more about Miso Sideshows with the video below.

Introducing Miso Sideshows from Miso on Vimeo.