We have been tweeting and creating status conversations about what music we are listening to and what we are watching on TV since Facebook and Twitter were created. My favorite moments on Twitter would have to be during award shows, Super Bowl or season premieres but what if you could get stickers and interact with other fans on a different platform.
All of this is called social television, “It’s a niche section of social networking dedicated entirely to (usually influential) entertainment enthusiasts, and the networks and brands that want to reach them,” Jennifer Van Grove said.
Now there is a social media website, GetGlue that allows you to check-in to your favorite shows. You can even check into a movie, the artist you are listening to and the book that you are currently reading. According to Socialtimes.com, analytics published by social TV service GetGlue, there was a 55% increase in check-ins in the month of April 2011, proving that the check-in is far from going out of style.
Readwriteweb.com explains how GetGlue works: “After you’ve checked in to the entertainment you’re experiencing, GetGlue tells you who else is thinking about it, how many times you’ve checked-in, where it is trending on the site and how many others are currently checked into it. It connects people around entertainment, a trend that is increasingly becoming more mainstream as social TV expands.”
Major television networks like FOX, ABC, BET and MTV have partnered with GetGlue and created Stickers that one can be awarded after checking into an episode or a book. These virtual stickers can be become real stickers that GetGlue will send to your home for free.
So far I have collected 70 stickers. The majority of my Stickers come from ABC shows like Pan Am, Grey’s Anatomy, Desperate Housewives and Private Practice. I have many Glee and Jersey Shore stickers. I hope in the future E! Bravo and VH1 will join the other networks by providing stickers.
I have also collected stickers when I check-in for an award show or special television documentary. I think this is an amazing idea and I see one can get stickers for watching the Republican Party debates. I have collected stickers for listening to Beyoncé and J. Cole. One thing that I hope to see is check-ins for concerts. I would have loved to get a Watch the Throne sticker.
This website benefits entertainment companies and publicists because it is another way to keep track of the buzz circulating cyberspace about their show. It is also a way to identify fans and get feedback. I hope to see contest in the future for using this tool.
I had GetGlue send my first 20 stickers to me in the mail:
Socialtime.com also shares that the social entertainment check-in service also points out that, “GetGlue check-ins are helping to stimulate conversation on Facebook and Twitter.” GetGlue is also integrated with Tumblr and Foursquare and has a mobile app for Blackberry, Androids and iPhones. “Every day in April, over 50,000 shares went from GetGlue to Facebook and Twitter, seeding the entertainment conversation to 40 million friends and followers. Facebook Insights reports an average Facebook per Share greater than 20 for check-ns published across user’s News Feeds.”
GetGlue started off as a browser extension, later transforming into a semantic and social recommendation service combined with an emotionally charged space for discussion around popular shows and movies. Earlier this year, GetGlue made a shift toward location, adding geo-location sports check-ins and Foursquare integration (readwriteweb.com).
Yahoo! recently started a new similar service called IntoNow. According to The End of Television.com, “The unique aspect of the check-in service that IntoNow provides is the capability of the application to recognize the TV content you are watching, both on your television and laptop or tablet, by recording and matching the sound ‘fingerprint’. After recognizing the content you can share this with your friends on Twitter and Facebook and find more information from channels like IMDB, Netflix and iTunes. Furthermore, it allows you to see what other people within your social circle and beyond are watching.” This is similar to many apps that can identify the music that is playing and will give you the artist name and song title.
The End of Television said, “The quick growth of the service, the acquisition by Yahoo! and the popularity of second screen TV applications makes IntoNow one of the most promising check-in applications to take on the competition with GetGlue and Miso. Although they miss the strategic partnerships and are still behind when it comes to reach, their SoundPrint platform provides a key advantage over manual check-ins.”
Miso is an interactive content experience that plays on your phone while you watch TV. Get fun trivia, guest star info, funny quotes, and much more – all synchronized with what’s on TV. All Sideshows are created by fans. Learn more about Miso Sideshows with the video below.